Jetblue.com reaches over 1.5 million people monthly, attracting an educated affluent clientele. The site is brightly colored and easily maneuvered, and can be set to English or Spanish and features a page called Speak Up!, for customer feedback. The tabs are clearly labeled and easily maneuvered. Booking Travel, Managing Flights, Travel Deals, and a new feature, Where We Jet, are all clearly labeled. Where We Jet is a fun tool. It allows members to use either a map of the Continental USA and the Caribbean, or two drop down boxes, to plot their flight. The tool returns information on distance, flight time, and potential loyalty points, then provides a link to buy the flight. The Where We Fly page features information on upcoming services due to start soon, as well information in JetBlue’s airline partners. The True Blue loyalty program requires customer registration, but offers many befits, including doubled points for booking flights online. 100 points earns customers one free roundtrip flight. As soon as the total points reaches 100 JetBlue emails the customer to advise that they are eligible for a free roundtrip flight. Retroactive credit is available up to 90 days after the flight, pending presentation of receipt or boarding pass. This site is very simple and straight forward, and offers tangible rewards for customer loyalty.