www.point2.com was found in 1996. The company’s market is the heavy equipment industry. The company builds technologies for the heavy equipment industry, and since 2002 it has created innovation the real estate market. Since 2002 the website has provided and continues to provide sale and marketing tools for real estate professionals. The website features a simple design. Small amounts of informational links are scattered throughout the homepage. At the very bottom of the homepage users will find the most current Point2 news and information. From the homepage users can follow more news, and new job posts. The website is divided amongst the sections of solutions, news, company, and careers. The company offers the real estate market the Point2 agent, and the Point2homes. The first tool is a software system that offers internet sales and marketing solutions. The second tool offers consumer search portals. The company offers the heavy equipment industry Point2manager, Usedion, and Catused. The Point2 manager is a sales, marketing, and inventory management solution created to help improve efficiency and profitability. The Catused system allows CAT dealers to offer used heavy equipment to the international marketplace. The company section basically only contains the mission statement. Lastly, people are interested will find the current positions that the company has open and needs to fill.